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The 2022-23 Tampa Bay Lightning season identity embraced a foreboding, sensory rich envornment where steam rises and moisture accumulates in saturated streaks. The type echos the reverberation of thunder as the grit in the player imagery brings the, well, grit.

 

The ID system extended to all touchpoints of the fan experience–from large scale environmental executions to digital assets and in-arena entertainment.

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ADDY'S BEST OF THE BAY, GOLD

ADDY'S DISTRICT - SILVER

CLIO SPORTS - SHORTLIST

CA ADVERTISING AWARDS - SHORTLIST

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Bolt30 Bolt30_B

In honor of the teams 30th year in the NHL, custom apparal and merch art was developed that gave a nod to the past but maintained the lines of the season look.

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Boomin’ Belts
Sonny’s BBQ

863.381.1700