In certain parts of the SouthEast, there are few things more indicicative of a life of leisure than that iconic Sonny's to-go cup. At times a bait bucket, others a spitoon, but most commonly a vessel for sweet tea, this cup seems to linger long after the experience, just like the good times shared. The cup was already an icon. We just shined some light on it.

It had been over 10 years since Sonny's BBQ last reassessed their brand, and while the craft was coming through strong, the brand was missing soul. Our goal was to focus on the experience; the lived-in, no frills respite from an otherwise hectic world that had seemed to forget that time was the most coveted currency of all, and time spent together had exponential returns.

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